HOOPS + CHAINS LDN is a bold London-based jewellery brand specialising in fun statement waterproof pieces inspired by London culture. Taking cues from the U.K. rave scene, all pieces are designed in Brixton, South London. It's for people who aren't afraid to live their 'fuckit' moments and say what they think, even if they have to hide the chains under their clothes when it's time for work!